IFA organisers expanded the audio showcase at Messe Berlin for IFA 2026, hosting the event from 4 to 8 September with a larger Audio Show Area and a broader mix of exhibitors. Last update: 30 July 2026.
The expansion mattered because the audio sector is increasingly central to consumer electronics, integrating with smart home platforms, TVs and mobile devices; IFA’s enlarged space aimed to reflect that shift by presenting products across home entertainment portable audio and wellness technology in a single venue.
Scale and strategic focus of the audio expansion
IFA increased the Audio Show Area from 2,700 to 3,660 square metres, providing space for a wider spectrum of products and demonstrations and signalling a strategic emphasis on connected audio and lifestyle-oriented devices. The enlarged footprint allowed exhibitors to stage immersive demonstrations of technologies such as Dolby Atmos adaptive room processing and multi-device streaming, and to show how sound systems are being embedded into TVs, smart displays and gaming systems.
Who exhibited and what they presented
New exhibitors confirmed for the audio segment included EdifierAIWA Europe TDM, Moondrop, NGS and Ultimea, each bringing distinct product lines aimed at different market segments. TDM planned to present the TDM Neo, a convertible device advertised to operate as a headphone and to transform into a portable speaker by twisting the housing, while Ultimea prepared to show affordable home theatre solutions and Dolby Atmos soundbars, supported by recent design recognition in 2026. Moondrop intended to broaden its showing beyond in-ear monitors into lifestyle headphones, and Edifier expected to display a range of speakers and headphone models targeting mainstream consumers.
Returning brands and cross-category demonstrations
Established names such as AlphaTheta (the company behind Pioneer DJ), JLab, Fosi Audio, Fosi Audio EU, Kooduu and Aqipa were scheduled to return, presenting updates to all-in-one systems, DJ equipment and headphone releases. The presence of these brands underlined an industry trend where a single audio product can serve multiple functions—acting as a streaming endpoint, a smart home controller or part of a TV ecosystem—illustrating how companies are positioning audio as an integrated element of broader consumer electronics setups.
AI, smart home integration and wellness technology on display
Organisers positioned the audio exhibit to stress AI-based intelligence and smart home interoperability, with demos planned to show adaptive sound tuning and voice-assistant integration across devices. The Home & Entertainment area intended to highlight combinations of TVs, soundbars and smart home hubs that demonstrate how a soundbar or headset can be a control point for gaming, calls, content creation and mobility. The fair also incorporated wellness tech: COMFIER was slated to present digital health and relaxation devices such as back and neck massagers, linking audio-area foot traffic with rising interest in ergonomics and recovery.
Exhibitors used the larger space to stage comparative listening rooms, real-time adaptive processing demonstrations and multi-device setups that mapped onto contemporary consumer use cases—streaming, gaming, mixed reality and smart home control. The programming underscored how manufacturers are converging hardware design, signal processing and software services to address growing consumer demand for seamless, high-quality audio experiences.
Visitors and trade attendees were expected to include industry professionals, retailers and consumers looking to evaluate interoperability, price-performance and design; the show offered a concentrated view of market directions for portable speakers headsets and home theatre systems within the context of wider connected ecosystems.
