A24, the boutique studio known for its tasteful and subversive films, is entering a bold new era. While Alex Garland’s Civil War was initially seen as the face of A24’s new direction, it’s a $10 million horror movie from a 20-year-old YouTube creator that is now heralding the studio’s next phase.
The film in question is Backroomsdirected by Kane Parsons. In its second weekend, Backrooms reached an impressive $213 million globally. Domestically, it added another $25.9 millionbringing its total to $135.3 million. Internationally, it garnered an additional $50.5 millionmaking it a true worldwide phenomenon.
The Unprecedented Success of ‘Backrooms’
Backrooms opened at #1 in 42 different international territories, marking the best opening for an A24 film ever in the UK and 40 other countries. It’s the first movie in A24’s history to surpass $200 million worldwide, a milestone previously uncharted by the studio.
While Marty Supreme came close with $191.2 millionit achieved this over its lifetime with a Christmas opening and awards buzz. Backroomson the other hand, reached its total in just two weekends and still has a long way to go. Although it dropped 68 percent in its second weekend domestically, A24 isn’t concerned about the film’s long-term prospects.
A24’s Shift Towards Mainstream Success
A24’s success with Backrooms speaks volumes about the studio’s evolving strategy. Unlike its previous high-budget films starring big names, Backrooms is an R-rated horror movie that has captivated audiences worldwide. This success paves the way for other unique projects, such as Tonya biopic on Anthony Bourdainand Primetimea film about Chris Hansen and To Catch a Predator.
A24’s acquisition of Olivia Wilde’s The Invite from Sundance also indicates the studio’s confidence in discovering the next big hit. However, the more likely candidate to cross the $200 million mark next is Alex Garland’s Elden Ring adaptation, based on the popular video game.
The Future of A24: Blockbusters and Beyond
A24’s journey from releasing sleeper hits like Moonlight and The Witch to producing blockbusters like Backrooms is a testament to its adaptability and vision. Backrooms is already in the top 10 highest-grossing movies of the year domestically and could realistically surpass other major releases.
As A24 continues to push boundaries and take on big IP projects, it’s clear that the studio is capable of delivering true blockbusters. With Backrooms leading the charge, A24 is redefining indie cinema and setting a new standard for commercial success.
