Fox Corp’s fiscal year 2026 concluded on a high note, with the company reporting record-breaking revenue and advertising growth. The 2026 FIFA World Cup played a pivotal role in this success, alongside the continued expansion of Fox’s streaming services. This article delves into the key factors that contributed to Fox Corp’s remarkable financial performance.
The company’s revenue for the last quarter of the fiscal year surged by 28% year-over-year, reaching an impressive $4.2 billion. Advertising revenue saw an even more dramatic increase, rising by 78% to $1.9 billion. This growth was largely attributed to the 2026 FIFA World Cup, which drew massive audiences and generated significant ad revenue. Additionally, Fox’s ad-supported streaming platform, Tubi, continued to show strong growth, contributing to the
The Impact of the 2026 FIFA World Cup
The 2026 FIFA World Cup was a game-changer for Fox Corp, driving unprecedented viewership and advertising revenue. The tournament’s 104 matches averaged a record-high 7.7 million viewers, a 116% increase compared to the 2026 World Cup in Qatar. Fox’s comprehensive coverage, which included broadcasts on its network, cable outlet FS1, and streaming platform Tubi, reached 128.4 million people in the United States. This massive audience provided a substantial boost to Fox’s advertising revenue, which surged by 108% year-over-year in the television segment.
Fox CEO Lachlan Murdoch highlighted the unique power of live sports to bring people together at scale, emphasizing the company’s ability to deliver outstanding experiences for viewers, advertisers, and distributors. The World Cup’s success not only contributed to Fox’s record-breaking fiscal year but also set the stage for future growth in live sports programming.
The Rise of Streaming Services
Fox’s streaming services, particularly Tubi and Fox One, played a crucial role in the company’s financial success. Tubi, Fox’s ad-supported streaming platform, saw a 35% year-over-year increase in revenue and a 17% growth in engagement. The platform reached 110 million monthly active users, with 20 million of these viewers tuning in for World Cup-related content. Notably, one-third of viewers who watched the first two opening World Cup matches did so on mobile devices, highlighting the growing importance of mobile streaming.
Fox One, the company’s subscription-based streaming service, also contributed to the growth. Launched in August 2026, Fox One saw significant subscriber growth driven by the World Cup. Murdoch emphasized that Fox One’s success reinforces the company’s strategy of targeting the cordless population, with minimal cannibalization of traditional pay TV business. This dual approach of expanding streaming services while maintaining traditional TV offerings positions Fox Corp for long-term success in an increasingly fragmented media landscape.
Future Prospects and Strategic Moves
Looking ahead, Fox Corp is poised to continue its growth trajectory with several strategic moves. The company’s pending acquisition of Roku, expected to close in the first half of 2027, will further expand its streaming capabilities. Murdoch views Roku as an extension of the successful strategy that has made Fox One and Tubi so successful, emphasizing the importance of an open, partner-friendly platform.
In addition to streaming, Fox Corp is focusing on other high-profile events to maintain its momentum. The upcoming NFL broadcast season, starting this fall, is expected to amplify the company’s reach and advertising revenue. Murdoch also noted that the midterm elections later this year will provide a significant boost to advertising revenue for both local stations and Tubi.
Fox Corp’s record-breaking fiscal year is a testament to the company’s strategic vision and ability to adapt to the evolving media landscape. By leveraging the power of live sports, expanding its streaming services, and making strategic acquisitions, Fox Corp is well-positioned for continued success in the years to come.
