In an exciting development for Asian entertainment enthusiasts, Viu and iQiyi International have announced a groundbreaking partnership. The collaboration will bring a single bundled subscription service to viewers in IndonesiaThailandthe Philippinesand Malaysia in the second half of 2026. This strategic alliance aims to provide a seamless and enriched viewing experience, showcasing the best of Asian storytelling.
The bundle will offer access to a diverse range of content, including Viu Originalspopular Korean and Chinese dramas, Southeast Asian productions, and Viu Shorts microdramas. Additionally, iQiyi International’s platform will contribute premium originals, Chinese and Southeast Asian dramas, films, anime, variety shows, and microdramas, all subtitled in multiple languages.
Expanding the Content Horizon
Viu’s content library is set to expand with the addition of premium series like The Seasonwhich began streaming today on Hulu and Viu. Other notable additions include reality shows such as GBRB: Farm Operation: Go Go FarmChinese dramas like Zhan Zhao Adventures and Zong Ranupcoming Viu Original Korean dramas Love In Sync and Dream To Youand microdramas including When Fish Swim To Land (Chinese) and I Became The Fake Heiress (Korean).
iQiyi International will bring its own array of captivating shows to the bundle. Highlights include Chinese dramas such as Pursuit Of Jade and Speed And LoveThai drama KhemjiraIndonesian drama The Other SisterMalay drama Griyaand the popular variety show Running Man Thailand.
Executive Insights
Janice LeeCEO of Viu and Managing Director of PCCW Media Groupexpressed enthusiasm about the collaboration. She stated, “Asian content is at the heart of what our audiences love, and our collaboration with iQiyi International puts that front and center. Bringing two rich content offerings into a single bundle gives viewers across Indonesia, Thailand, the Philippines, and Malaysia deeper access to the best storytelling from across the region.”
Lee further emphasized the belief that great Asian content should be more accessible, stating, “This reflects our belief that great Asian content should be more accessible and brings our viewers more of what they love in one convenient and user-friendly bundle.”
Yang XianghuaPresident of iQiyihighlighted the significance of the partnership. He noted, “Having deeply cultivated Southeast Asian markets for years, iQiyi International has established a strong presence through our premium Chinese and local content. Our upcoming bundle with Viu marks a pivotal milestone in our overseas business in Southeast Asia.”
Xianghua added, “By combining our highly complementary libraries into a unified subscription, we are offering local audience broader content choices. This partnership underscores our commitment to creating greater, long-term value for our users, our partners, and the Asian entertainment ecosystem.”
The Announcement at APOS Conference
The partnership was unveiled at the APOS conference in Bali, Indonesiataking place from June 16-18. This event serves as a platform for industry leaders to discuss the latest trends and innovations in the Asian entertainment landscape. The announcement underscores the growing importance of strategic collaborations in expanding the reach of Asian content globally.
As the streaming landscape continues to evolve, this bundle is poised to set a new standard for Asian entertainment, offering viewers an unparalleled selection of content. With the combined strengths of Viu and iQiyi International, audiences can look forward to an enriched viewing experience that celebrates the diversity and richness of Asian storytelling.
