Creating a long-running television series is no small feat. It requires a rich, immersive world and characters that resonate with audiences. At the Monte-Carlo Television Festival, industry veterans shared their insights on the creative process behind crafting compelling television.
Michael Hirst, the mastermind behind Vikingsemphasized the importance of depth and authenticity. “There has to be meat on the bone,” he stated. “It has to be a whole world, rich enough to satisfy the requirements of your imagination.” Hirst’s approach involves extensive research and a deep connection to the material, ensuring that historical narratives resonate with contemporary audiences.
Character-Driven Storytelling
Hirst’s latest project, Bloodaxeshowcases his ability to create complex, multifaceted characters. One standout character, Egil, is a pathological killer and Iceland’s most famous poet. “I love him to pieces,” Hirst confessed, highlighting the importance of loving your characters, regardless of their moral compass.
Hirst’s journey with Vikings began with a fascination for the historical figure Ragnar, played by Travis Fimmel. “When I started following Ragnar, I discovered that he attacked Paris,” Hirst revealed. This historical depth and passion for the subject matter are crucial elements in creating a successful series.
Collaboration and Authenticity
During a panel at the Monte-Carlo Television Festival, producer Toma De Matteis emphasized the need for characters to surprise and engage the audience. “Characters have to surprise you. Otherwise, you’re just pushing buttons,” he noted. This sentiment was echoed by executive producer Rola Bauer, who stressed the importance of trusting your gut instinct when selecting projects.
Bauer, known for her work on The Girlfriend and Pillars of the Earthadvised creators to follow stories they are passionate about. “If there’s no passion to your story, don’t pursue it,” she said. Bauer also highlighted the need for authenticity, stating that audiences are sophisticated and can choose not to watch a show if it doesn’t resonate with them.
The Creative Process
Hirst’s creative process is unique. He prefers not to work with a writers’ room, opting instead to wait for producers to reach out. “I’m a writer, so I know I’m crazy. Do you really want to put me in a room with other crazy people?” he joked. Hirst’s approach allows him to maintain creative control and ensure that his vision is realized.
Bauer, who has collaborated with Hirst before, joked about his approach to feedback. “Michael has always been very kind with my notes. He nods, and then he does what he wants.” This dynamic highlights the importance of collaboration and the need to protect the authenticity of the story.
De Matteis emphasized the importance of understanding the market and doing thorough research. “If a writer is going to pitch, they have to know their characters and have the passion,” he said. This advice is crucial for new creators, especially those coming from platforms like YouTube and TikTok, who need to wear many hats in the industry.
Hirst also shared his thoughts on the challenges of working with U.S. showrunners. “I have some issues with U.S. showrunners who think they are the bee’s knees and really want power,” he noted. Hirst emphasized the importance of collaboration and listening to others, as suppressing talent can lead to a toxic work environment.



