Apple, known for its premium pricing, has once again adjusted its product lineup costs. On June 25, 2026, the tech giant announced a series of price hikes affecting a wide range of devices, from MacBooks to iPads and even the Apple TV. These changes come as a response to the global memory crisis which has driven up the cost of components.
The price increases are substantial, with some products seeing a rise of up to $1,300. For instance, the Mac Studio (M3 Ultra) now costs $5,299 up from $3,999. Similarly, the iPad Pro (13-inch) has increased from $1,299 to $1,499. The Apple TV 4K has seen one of the most dramatic increases, now priced at $199 instead of $129 representing a 54% hike.
Which Apple products are now more expensive?
The price adjustments span across various Apple devices. Here’s a breakdown of the most notable changes:
- MacBook Neo Now $699 (previously $599)
- MacBook Air (13-inch) Now $1,299 (previously $1,099)
- MacBook Air (15-inch) Now $1,499 (previously $1,299)
- MacBook Pro (M5) Now $1,999 (previously $1,699)
- MacBook Pro (M5 Pro) Now $2,499 (previously $2,199)
- MacBook Pro (M5 Max) Now $4,099 (previously $3,599)
- iMac Now $1,499 (previously $1,299)
- Mac Studio (M4 Max) Now $2,499 (previously $1,999)
- Mac Studio (M3 Ultra) Now $5,299 (previously $3,999)
- iPad (A16) Now $449 (previously $349)
- iPad Air (11-inch) Now $749 (previously $599)
- iPad Air (13-inch) Now $949 (previously $749)
- iPad Pro (11-inch) Now $1,199 (previously $999)
- iPad Pro (13-inch) Now $1,499 (previously $1,299)
- iPad mini Now $599 (previously $499)
- Apple TV 4K Now $199 (previously $129)
- HomePod Now $349 (previously $299)
- HomePod mini Now $129 (previously $99)
- Vision Pro Now $3,699 (previously $3,499)
Why the price hikes?
Outgoing CEO Tim Cook had previously announced that Apple would be forced to raise prices due to the global memory crisis. This crisis has put a strain on the cost of components, making it unsustainable for Apple to maintain its previous pricing. Cook described the situation as a hundred-year flood indicating the severity of the component shortage.
Historically, Apple has absorbed component cost swings rather than passing them on to customers. However, the current situation has necessitated a shift in approach. Cook stated, Unfortunately, price increases are unavoidable. We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.
Where to find deals on Apple devices
Despite the price increases, there’s a silver lining for consumers. Amazon Prime Day is currently underway, and many of the affected devices are still available at discounted prices. Here are some of the best deals you can find:
- MacBook Neo$589.99 (compared to $699 direct from Apple)
- MacBook Air (13-inch)$949 (compared to $1,299)
- MacBook Air (15-inch)$1,149.99 (compared to $1,499)
- MacBook Pro (M5)$1,549 (compared to $1,999)
- MacBook Pro (M5 Pro)$2,034 (compared to $2,499)
- MacBook Pro (M5 Max)$3,299.99 (compared to $4,099)
- iMac$1,149 (compared to $1,499)
- iPad (A16)$299 (compared to $449)
- iPad Air (11-inch)$519 (compared to $749)
- Apple TV 4K (64GB renewed)$154 (compared to $199)
- HomePod$299 (compared to $349)
It’s important to note that these deals are likely to change soon as Amazon adjusts its prices to reflect Apple’s new MSRPs. If you’re considering purchasing any of these devices, it’s advisable to act quickly to secure the best possible price.
