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17 June 2026

Exploring the Art of Production Design in Television: A Deep Dive

Dive into the creative process behind the sets of your favorite TV shows, as production designers discuss their craft and the evolution of television's visual storytelling.

Exploring the Art of Production Design in Television: A Deep Dive

The worlds we see on television are not just backdrops; they are integral parts of the storytelling process. Production designers are the unsung heroes who create these environments, blending artistic vision with technical expertise to bring narratives to life. Recently, a panel of renowned production designers gathered to discuss their craft, offering a glimpse into the challenges and innovations that shape television’s visual landscapes.

From the bustling kitchens of The Bear to the glamorous stages of RuPaul’s Drag Raceproduction designers play a pivotal role in defining the aesthetic and atmosphere of a show. The panel included Merje VeskeMatthew Flood FergusonFrancois AudouyRoger FiresSusie ManciniJen Chuand Claire Bennetteach bringing their unique perspectives to the discussion.

Balancing Tradition and Innovation

One of the key challenges for production designers is striking a balance between maintaining a show’s established aesthetic and embracing new technologies. Jen Chuwho joined RuPaul’s Drag Race three years ago, highlighted the importance of this balance. The show, beloved by many, required a delicate approach to modernization.

“I came to ‘RuPaul’s Drag Race’ three years ago,” Chu explained. “The show is so beloved by so many people, and it was not easy getting to a point where everyone at the company is anticipating what the fans would and wouldn’t like. We’re trying to modernize and figure out how we can create scenery that’s a little bit more flexible that can bring us into this era.”

Chu’s solution was to integrate modern technology with a touch of vintage charm. Inspired by the Art Deco building housing the company headquarters in Hollywood, she incorporated ornate architectural details into the set design. This approach ensured that the new LED screens and lighting technology complemented rather than overshadowed the scenery.

Reviving Iconic Sets: The Challenge of Nostalgia

For Roger Firesthe revival of Scrubs presented a unique set of challenges. The original series featured iconic sets at Sacred Heart Hospital, and any changes to these beloved environments had to be approached with care. Fires recounted the creative team’s initial reluctance to alter the familiar settings.

“There were so many iconic pieces that Zach [Braff] and everyone said ‘We don’t want to change too much,'” Fires noted. “But then when we presented the branding and the new color palette and how that would effect the philosophy and the communication between the patients and the staff, they were like ‘OK, yes, we have to evolve.'”

Fires’ experience underscores the delicate balance between honoring a show’s legacy and embracing necessary evolutions. The revival’s new color palette and branding not only refreshed the visual aesthetic but also enhanced the storytelling, demonstrating the profound impact of production design on a show’s narrative.

The complete conversation from the panel is available for viewing, offering further insights into the creative processes and challenges faced by production designers. This discussion is part of a series that celebrates the craft of television production, now streaming on PBS SoCal, the PBS App, and various social channels.

Author

Beatrice Mitchell

Beatrice Mitchell, Manchester-rooted and classically elegant, famously commissioned a rebuttal series after a controversial council planning meeting in Stockport, insisting on community testimony. Holds a firm editorial line on accountability and narrative fairness, and collects vintage city planning maps as an idiosyncratic hobby.